Dieting is for Idiots

€2,50

In the last twenty years weight loss has become one of the largest industries in the Western World. In America it is calculated that by the end of 2014 the weight loss industry will be worth $61 billion (Market Data), that is over £40 billion. It is a little more difficult to calculate the amount for Britain because so many companies are based in Europe but overall it is estimated (Metro) that the global market will reach $220 billion by the year 2017. That is over £130 billion! Or: £130,000,000,000! Someone’s getting rich! But it’s not us, we’re just getting fat. When you think about it, it’s a bit odd isn’t it? We get overweight because we buy too much food, everybody knows that, then big companies come along and want to charge us so we don’t buy so much. They couldn’t do that could they? You bet they could! These are a list of the top five companies in the field, see how many you recognize: Nutrisystem, Weight Watchers, Atkins, Slim-Fast, and Beachbody. Now they might well be run by good, kind hearted people who are genuinely concerned with our health and the way we feel about ourselves, but if they are then they sure as hell seem to be getting paid well for it. A more cynical person than me might put forward the theory that it is in these companies’ best interests to encourage us to diet, then to keep on failing so we have to go on buying their products. and services…but, I’ve always been one of life’s innocents.

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Description

When Nicholas Walker was 18 he weighed over 18 stone (250 lbs) and was a wrestler and rugby player. He changed his life and took over 6 stone (85 +lbs) off and now over 40 years later he still weighs in at 12 stone (160 lbs). This book tells you how he did it. Written by a best-selling author who is also a serious research scientist, Dr Nick rips the top of the dieting world and shows how the major dieting companies are conning you, how their intention is to ensure you fail and fail again so that you keep on purchasing their products. He then goes on to analyse the science behind your body shape and the various foods and all the nonsense that bedevils the media, the stupid theories and beliefs that confound what should be the basic science of weight control.

Dr Nick (Ph.D. MPhil. Dr.Ed. (AU) BA (Hons) (OU) BSc. (Hons) (OU) BSc.Ed (Hons) (Exon) NASM) shows you how to make a number of alterations to your diet that will result in a weight loss that will stay with you for life. He shows you what foods to avoid and how to choose the correct alternatives. How to use your freezer, your fridge, your cooking pans, even your kitchen utensils in ways that will result in major weight loss. He analyses the popular diets and shows you which ones work and why and more outrageously shows you the ones that don’t! Written in an amusing, easy to understand way, this is the book that led to three court cases, all of them dismissed!

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